The 412 Fund Direct Donation Link–Click Here!
The 412 Fund is focused on Pittsburgh. We are a community chest for our town.
OUR MISSION
To support the heart of 412 through hyperlocal giving.
412 = Fairplay, Opportunity & Together
OUR PILLARS
FAIRPLAY... for our town
Our Fairplay pillar is built on Pittsburgh’s legacy of grit, determination, and teamwork. We believe every child in our city deserves the opportunity to step onto the field, ice, course, or track, no matter their background. By supporting local sports initiatives and building access to the game, we aim to empower the next generation of athletes—teaching them the values of hard work, perseverance, and Fairplay. Just like our city, the City of Champions, we rise together through sports in 412.
OPPORTUNITY... for our town
The Opportunity pillar is about breaking down barriers and creating pathways to success for all, just like Pittsburghers have done throughout history. We’re committed to ensuring everyone in Pittsburgh has access to the resources and support they need to thrive. From food security to education to healthcare and beyond, we work to provide the building blocks for the brightest future possible for those in 412. In Pittsburgh, we lift each other up through Opportunity, one neighbor at a time.
TOGETHER... for our town
The Together pillar focuses on the heart of our community and the fact that there is strength in numbers. It is dedicated to furthering the spaces and services that make Pittsburgh unique. From supporting local parks to helping our first responders to assisting with volunteerism, we believe in nurturing those places and people that uplift our region. Our focus on togetherness is a commitment to our neighborhoods and to our heroes that keep 412 strong, secure and vibrant.
#412BUILT
OUR HISTORY
Since the birth of Shop412 in 2007, we have been dedicated to the Pittsburgh community. Through our brand, we have collaborated with local nonprofit and charitable institutions, such as the Pittsburgh Parks Conservancy and Pittsburgh Firefighters Local No. 1, to further their missions. In 2025, on 4/12, we were proud to deepen our commitment to our neighbors and their needs with the launch of The 412 Fund. Now serving as the charitable arm of Shop412, The 412 Fund is guided by our founders' belief that "In Pittsburgh, Hometown is Hero." Through hyperlocal giving, we will continue to strengthen and support 412, building upon our legacy of community engagement.
FOR OUR TOWN
HOW TO HELP
Follow @the412fund for ways to give back or visit us in-store.
DONATE
Donate to our mission here. Together, we can fuel the heartbeat of 412.
Shop412 is a Pennsylvania limited-liability company operating as The 412 Fund, a project of Players Philanthropy Fund, Inc., a Texas nonprofit corporation recognized by IRS as a tax-exempt public charity under Section 501(c)(3) of the Internal Revenue Code (Federal Tax ID: 27-6601178, ppf.org/pp). Contributions to The 412 Fund qualify as tax-deductible to the fullest extent of the law.
