"412 Day" was conceptualized by us and signed into official proclamation April 12th, 2017.  Each year on this brand holiday, we celebrate a community day aligning with exclusive product launches and unique activations often with different brand partners. Stay tuned for this year as we are celebrating 15 Years of 412. 4/12/23  #412Day

Historical 412 Day Launches

2017- 412 x The Pittsburgh Pirates x Majestic Official collaboration

2018- 412 Custom capsule

2019- 412 x The Pittsburgh Pirates x Majestic Official script Authentic Jersey Launch

2020- 412 Custom Outerwear Launch (COVID)

2021- 412 x Creatives Drink x Lawrenceville Distilling Community "Gin Gimlet"

2022- 412 x Taylor Gang capsule

2023- 412 x Stay Tuned...